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The app’s security practices, like encryption of data in transit and whether users can ask for data to be deleted.

Whether the developer is sharing data with third parties.

Whether the developer is collecting data and for what purpose.

Google says that it heard from app developers that simply displaying the data an app collects without additional context was not enough, which is what prompted the label’s design.Īt launch, the Google Play Data safety section will specifically detail the following, says Google: They can also see if the data collection is required or optional. to help inform the user’s decision to download the app. The labels also give Android developers a way to make their case as to why they collect the data directly on the label, so users can understand how the data is used - for app functionality, personalization, etc.

Google’s labels, meanwhile, put a bigger focus on whether you can trust the data that’s collected is being handled responsibly by allowing developers to disclose if they follow best practices around data security. Apple’s labels largely focus on what data is being collected, including data used for tracking purposes, and on informing the user what’s linked to them. While both sets of labels focus on informing users about how apps collect and manage data and user privacy, there are some key differences.

The company’s plan to introduce app privacy labels on Google Play was first announced last spring, months after Apple’s App Store introduced privacy labels on its own app marketplace. The company says it will begin to roll out the new Google Play Data safety section to users on a gradual basis, ahead of the July 20th deadline that requires developers to properly disclose the data their app collects, if and how it’s shared with third parties, the app’s security practices and more. Google Play is today officially launching its own version of privacy-related “nutrition labels” for apps.